Big results come from big, massive action. Some small business owners might be struggling. They don’t have the sales that they want. More often than not, there is a lack of action. If you want big results, you need to take big, massive action. Taking big, massive action is a great strategy for growing your small business.
Just the other day I was on the phone with one of my clients. They were focused on selling more of one of their particular products. I asked about their marketing plan. They didn’t have one. I asked about their sales plan. They didn’t have one. I asked how many sales calls they had made that week. They hadn’t made any. I appreciate the person’s thinking. I too would like to make more sales without any planning and any work. That doesn’t happen.
This client of mine has limited funds and resources. They cannot invest in extensive marketing campaigns without seeking business financing. They did not wish to do that. I pointed out that making phone calls is nearly free. They did not want to do that either. Let us just take this idea of massive action and apply it to making cold calls.
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Conservatively, let us assume a 99% failure rate. Let us suppose that a sale represented 0 in profits. If my client called 100 people every week, they would make one sale for a profit of 0, or roughly ,000 a year. This represents weak action and consequentially, the results are weak.
Now, imagine that they implemented massive action. Suppose that through better sales strategies and they doubled their success rate to 2%, and called 100 people per day instead of per week. That is two sales per day, or 0 per day, or 00 per week, or 0,000+ per year. Massive action brings massive results!
Taking massive action is a great strategy to grow your small business.
Could you use more tips like this to accelerate the growth of your small business? Achievement thinking is a powerful concept that Mark Mikelat, the founder of Building Aspirations, www.BuildingAspirations.com, uses to coach his small business clients to double or even triple the size of their businesses. You can learn more and take advantage of a free strategic analysis at http://www.BuildingAspirations.com/BusinessSuccess.html. Also, you can view his books on Amazon.com.